Fashion week is a week-long event that is held to commemorate the fashion industry and the cogs that keep the wheel moving. Fashion designers, brands and houses display the latest and best of their collection via runway shows. Buyers and the media are prominently present during this activity and this helps the designers to showcase and sell their work. Fashion week is an important event in the lives of the fashionable since it is here which determines the trends that are in Vogue and those which are passé. The most popular and well-known fashion weeks are held in the four major fashion capitals in the world namely New York, London, Milan and Paris.
Fashion has stormed the globe in a big way and some other countries which also host other important fashion weeks in the world are; Madrid, Australia, Rome, Dubai, Hong Kong, Buenos Aires, Singapore, Toronto, Jakarta, India, Berlin, Barcelona, Seoul, Tokyo, Sao Paulo, Los Angeles and Dallas.
Fashion week is a seven day long entertainment cum business event where people from all walks of life fraternize with those from the fashion industry. This event is bi-annual in nature and is held in the major fashion capitals in the world like London, New York, Paris and Milan. Fashion weeks are held several months prior to commencement of the fashion season so that it allows the buyers and press a better chance to preview the trends and designs for that season. In most of these shows, the cultural and regional trends are kept in mind with innovation and creative aspect included. For instance, Western designers portray dresses like slip dresses, bodycon dresses or cocktail gowns etc. See elegant white cocktail dress as an example. January to April hosts fashion shows to showcase the autumn and winter collections. On the other hand, September to November showcases the spring and summer collections. This gives ample time to the buyers, retailers and purchasers to assimilate and include the fashion designers into their stores.
Latest innovation, flamboyant designs and striking new trends are showcased during these fashion weeks and all the latest collections are compiled into a special report and covered in all the leading fashion magazines in the world as well as the websites which cater exclusively to fashion. The first ever fashion week was held in 1943 with the purpose to distract attention in World War II from French fashion when workers from the fashion industry were unable to travel to Paris. It was believed that designers in America relied on the French for their inspiration and design. A fashion publicist by the name of Eleanor Lambert had organized an event called Press Week to showcase the works of American fashion designers. Magazines such as Vogue began to feature more American designers in their features and stories.
In the year 1903 a New York based shop held the country’s first ever fashion show to lure middle-call socio economic groups into the store. Close on their heels, in 1910 major department stores were holding private fashion shows of their own. Along with promoting fashion these shows had elements of entertainment and were very theatrical in nature. It was theme based and accompanied with a narrative commentary. Fashion weeks helped in integrating all aspects of the fashion industry and bringing it under one roof.